Strictly for football (soccer) fans and a must-see for followers of Turin's Juventus, the stadium is officially called the Allianz Stadium, but in Turin it's simply known as The Stadium.
You can visit to see the museum and take a guided tour through the facilities, visiting the locker rooms, press box, and the pitch itself (but not a chance to sit in the stands).
Tours are offered in English, and exhibits in the museum are labeled in English, as well. In it you can see the trophy room, uniforms, memorabilia, and a film about the team and its fans. The shop is filled with Juv souvenirs.
Note that the museum and stadium tour require separate tickets; one does not include the other.