This pleasant seaside town has the most unspoiled seafront of any in the Canaries and still reflects the favored position it held in the 1500s, when it was one of only three Spanish ports allowed to trade with the New World. 

Stroll along the cobbled Calle O'Daley to see the handsome homes of wealthy merchants and appreciate the prosperity this town enjoyed in the 17th and 18th centuries. 

The 16th-century Iglesia del Salvador has a beautiful mudejar ceiling and a painted altarpiece. The Ayuntamiento (town hall) was once the cardinal's palace, built in 1569, and has a magnificent carved ceiling and Renaissance arcade.

 Every five years, the island celebrates its patron saint, the Virgin of Las Nieves, with Quinquennial Fiestas, following the same traditions the townspeople have enjoyed since 1680.