Rich in cultural heritage, this distinctive Provençal town is known for its traditions and festivals. Tarascon exemplifies the art de vivre (lifestyle) of Provence, with its relaxing ambience and weekly gourmet market featuring regional products. 

Visitors will enjoy exploring the old cobblestone lanes and arcaded streets, while admiring little chapels, cloisters, and historic mansions. The town's Château de Tarascon is considered one of the best-preserved medieval fortresses in France. The château is open to the public for self-guided and guided visits.

Tarascon's rich cultural heritage comes to life during the Fêtes de la Tarasque in June. This UNESCO-listed festival dates back to the 15th century. Following the centuries-old traditions, townspeople dress up in medieval costumes and a dragon-like mascot, La Tarasque, is paraded on a procession through the town.

Tarascon is also known for its industry of Provençal printed textiles. The Musée Souleiado (39 Rue Charles-Deméry), housed in a 17th-century mansion, has an extensive collection of Provençal fabrics, as well as exhibits explaining the history and process of textile production. Provençal textiles are called "indiennes" (Indians) because they were originally imported from India to Marseilles in the 16th century. 

Now these brilliant polychromatic fabrics are synonymous with Provence; they're sold in shops and markets throughout the region. Souleiado sells its brightly printed Provençal cotton fabrics and designer-quality clothing at boutiques in Aix-en-Provence, Arles, Avignon, and other cities in Provence, as well as in Paris.